Teach What You Know
I just finished reading the excellent ‘Show Your Work’ by Austin Kleon — a New York Times Bestseller. The tagline perfectly describes the premise: 10 ways to share your creativity and get discovered. If you are an artist, maker, entrepreneur or creative, I highly recommend it.
It’s a book about ‘self-promotion’ for the very people who hate that phrase. An alternative treatise on how to “be findable”. Kleon writes delightfully, with wit, insight and intelligence. He points out that successful people no matter their profession aren’t out “schmoozing at cocktail parties, they’re too busy for that”. Too busy creating, working hard, crafting their next project. But crucially, they don’t keep their ideas, thoughts and methods to themselves — they share their knowledge and what they’ve learned. They don’t do ‘networking’ but take advantage of the network. The network they’ve built by being open, generous and willing to share.