Lands is a Wexford based graphic design studio founded by designer and creative strategist, Brian Byrne. Brian has almost 20 years experience in the design industry including roles in Ireland and Australia.
Having worked as an independent designer for the last 10 years, Brian, started the process of rebranding his studio in 2018 —
“I’ve learned so much and developed my practice to such an extent that I’m a completely different designer than I was even ten years ago. The identity work, in particular, is now much more strategic in its approach. We do a deep dive and drill down into why a brand exists before we do any real design work. We keep asking questions until we uncover some insight into the business, that then drives all aesthetic decisions moving forward. It was this change in approach that fuelled the idea of my rebrand. I felt somewhat disingenuous asking clients to go through the process having not gone through it myself. So I did it!”
Asked what inspired the new name, Brian puts it down to a recent move to the countryside. “I live in a beautiful part of rural Wexford and the landscape is always inspiring. Whenever I need a break from the computer, I take the dog for a walk, or I drive down to Ballinesker beach. It’s the perfect antidote to deadlines. Just unplug and go! Where I live is what inspires me most and it seemed fitting to pay homage to that.”
Lands work with a diverse range of clients, including international brands like Edelman and SGS. National organisations like the NDLS, Focus Ireland, and Bord Bia, various branches of local government and many small businesses who appreciate the value of design.
The studio recently had its identity project for Autobuy chosen for the 100 Archive 2018 Selection. The 100 Archive is a collection of the 100 best visual communication projects in Ireland each year. You can see it here.