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Act Now Collective

The Act Now Collective aims to raise awareness and help people take positive climate action. The group was borne out of a frustration that no single, comprehensive, Irish resource existed that could help people take climate action and meet our international commitments. So a group of like minded people, came together and did it themselves.

To create the identity and website, we focused on the principle of connecting with nature and community. We asked renowned Irish Illustrator/Author Chris Haughton to come on board to help illustrate this idea. He provided the website illustration and a set of illustrative icons.

We developed a simple wordmark using a bold, geometric typeface that complements Chris’ unique aesthetic. The mark is combined with a vibrant colour palette and category illustrations to create a visual language that’s used throughout the identity.

Client: Act Now Collective
Sector: Environmental/Non-Profit
Project Type: Strategy + Visual Identity
Junior Designer: Colin Carthy
Illustration: Chris Haughton
Printing: Plus Print
Completed: 2021

Lands Studio
Ballynaleck, Crossabeg,
Co. Wexford, Y35KN35

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