Design Is Strategy Amplified
Following on from my last blog post, I want to give you an idea of how brand strategy is implemented at Lands and how it's the basis for effective identity design....

The Culture Collections No.7
This collection includes Nick Cave, Muriel Cooper, Conor O'Leary, the Tesla Cybertruck, Leonard Cohen's posthumous album and more ...

Roadmap For Success
A continuing topic of conversation among the participants is brand strategy—the difficulties people have explaining it to their clients and as a result, how to sell it...

The Culture Collections No.6
This collection includes lessons from Paula Scher, Tonic of the Sea, new music from FKA Twigs, Bean and Goose and more ...

Finding Your Niche
A common topic of discussion amongst the students is niching down, a strategy that Seth himself, advocates...

The Culture Collections No.5
This collection includes Dieter Rams, 100 Archive, Vivian Maier, Lankum, Oliver Jeffers, The Mandalorian and more...

Imagining a Better World
When you have success with one methodology, it's tempting to keep using it. But its a strategy doomed to fail. ...

The Culture Collections No.4
This collection includes Chris Morris, new music from Poliça, Martin Parr, Judy & Punch, Henri Matisse pottery and more...

Easing Fear Through Charm and Wit
Its Friday night, Michael has just settled down to binge-watch the new Netflix show he’s been dying to see...

The Culture Collections No.3
This collection includes Wim Crouwel, Mitch Epstein, Basciville, PJ Harvey, The Lighthouse and more ...

Culture Night: Designing Wexford
As I drove through Wexford on Friday night, it quickly became apparent that the town was packed. Culture Night was back ...

The Culture Collections No.2
This collection includes new music from Angel Olsen, Cove Magazine, Brother Hubbard, Boundary Brewery and more...

Swim Goals
I swam my first ever kilometre on Saturday. Well, 1.2 kilometres to be exact. A sea swim, with waves...

The Culture Collections No.1
A new feature where we regularly share things we love from the world of art, design, music, film...

The Ogilvy Sign
A man helps another man through the beauty of words and an understanding of the human spirit...

Your Brand is Good for Business
How can a brand be good for business I hear you ask? Aren't businesses and brands the same thing... 

Teach What You Know
I just finished reading the excellent 'Show Your Work' by Austin Kleon...

Welcome to Lands
Lands is the rebranded design studio of Wexford native Brian Byrne...

Brian Byrne is a graphic designer and founder of Lands.
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