This is a Test

This is a Test

As I drove through Wexford on Friday night, it quickly became apparent that the town was packed. Culture Night was back again, and people were everywhere! Selskar Square bustled and throbbed with music, and I had to slow to a crawl as the crowd filtered down on to...
Change Makers

Change Makers

Change Makers By Brian Byrne     11th Feb 2020   On Sunday as Storm Ciara sent hail hurtling against my windows, I sat snuggly inside with a glass of red and watched the 2020 Irish general election results roll in. And oh, what entertainment! From Danny Healy Rae...
Your Strategy Checklist

Your Strategy Checklist

Your Strategy Checklist By Brian Byrne     31st January 2020   I’ve been banging the Brand Strategy drum for a while now, but you find yourself doing that when you’re passionate about something. I’m passionate about strategy because it works....
Your Vision Realised

Your Vision Realised

Your Vision Realised By Brian Byrne     15th January 2020   Late last year, I wrote two newsletters about Brand Strategy and How we implement it at Lands. I even gave away a strategy engagement as a Christmas Gift! (Looking forward to our session this week with ODLA...
Christmas Giveaway

Christmas Giveaway

Christmas Giveaway By Brian Byrne     17th Dec 2019   Hello Friends! Well, it’s that time of year again when everyone is running around like crazy, buying everything and anything for everyone! Before I pack up my notepad and pen and join the madness, I’d...
Design is Strategy Amplified

Design is Strategy Amplified

Design is Strategy Amplified By Brian Byrne     3rd Dec 2019   Following on from my last blog post, Roadmap for Success, I want to give you an idea of how brand strategy is implemented at Lands and how it’s the basis for effective identity design. But first, let...